Seeking opportunities leading marketing and communication efforts to educate and motivate both broad and targeted audiences through traditional and digital channels

• Leading a staff of up to 10 in outreach

• Website content development including written, images, and video

• Integration of traditional and digital marketing

• Over 300 published features and over 100 press releases with seamless digital components

• Website and social media management

• Mentoring staff and students of diverse backgrounds including students with disabilities, and addressing accessibility issues in digital media

• Ground-level up marketing and feasibility studies

• Development of better surveys, focus groups, and coding methods

• Solid qualitative and quantitative analysis for better focused marketing efforts

• Compiling data and composing reports ranging from NSF and NASA documentation to consumer-friendly “how to” collateral

• Collaboratively researching, writing, editing of successfully awarded grants

• Public relations including research and writing of talking points, speeches, and reports for legislatures and other advocates

Bryan Lindenberger 2016

Overview

Career Activity

Digital Communications and Marketing Coordinator

E-ONE Fire Apparatus / REV Group | May 2016 - Present

 

• Video interviews of top clients and stakeholders for use in writing press releases, news blogs, and other public relations development

• Video coordination, shooting, editing, and photography

• Website management and content development in WordPress

• Management of retail shop used primarily by our clients, serving as a first point of contact for story development

 

Digital Communications and Marketing Specialist

Western Nebraska Community College | March 2014 – January 2016

 

• Leadership in development of stronger messaging, brand awareness, and more effective internal and external communications strategies across campuses

• Developing better-targeted community awareness with stronger calls to action through integrated digital and traditional marketing efforts, increasing web sessions by over 40% in one year

• Writing over 100 press releases as well as digital content such as images and videos

• Social media management across channels, and website content development in Drupal

 

Project Director, Communications Specialist

New Mexico State University | August 2008 – September 2013

 

• Leading the planning and execution of events with up to 10 staff and contractors and as many as 60 students as Project Director for a National Science Foundation

• Mentoring students with disabilities with the purpose of preparation in work readiness in both technical and soft skills for stronger retention

• Research, development, and writing of award-winning grants with experts in science, education, and workforce development with multiple grants awarded

• Research and development of business plans and marketing & feasibility studies including survey development, quantitative and qualitative data coding, and presentation of reports for multiple clients including major nonprofits, government, and small businesses

• Meeting with industry leaders such Sir Richard Branson (Virgin Galactic) and Peyton Yates (Yates Petroleum Corporation) for planning of community outreach and economic impact

• Composition of talking points and reports for state senators supporting or presenting legislation with impact on state education

• Pulling together cohesive teams that included regular and student staff, IT, vendors, faculty, administration, community partners, parents, school administrators, bus drivers, and others for successful educational outreach and program expansion

 

Communications, Marketing, Journalism

Consulting, Freelance, and Contract | Ongoing

 

• Grant research and final report for a community action agency, including survey and focus group development, resulting in a large award from the Kellogg Foundation with little investment

• Over 300 feature publications in magazines and newspapers ranging from fiction and essays for consumer magazines to weekly real estate and monthly business columns

• Qualitative and quantitative data analysis of surveys to better serve major corporate clients in their marketing efforts

• Development and writing of online content including client interviews for dozens of websites, blogs, and social media

• Technical editing of complex materials, including a Test Equipment Data Package for NASA, and creation of “general audience” materials from this information for financing and community buy-in

• Clients include ABC/Disney, Flying Aggies (technical writing and development for NASA), Western Nebraska Community College, Trauma Center Association of America (business planning), Art Schobey and Associates, and many others

 

 

Work History

• Faculty and deans across disciplines

• Engineers and other knowledge experts

• Diverse populations including persons with disabilities

• Local and regional media outlets

• Teams that included IT, engineers, various colleges, and graphic design/video staff

• Vendors, volunteers, and contractors for events

• Advocacy group representatives and other partners and stakeholders

• Industry leaders including sessions with Richard Branson and Peyton Yates

Working with...

• Photo and video hardware

• Constant Contact, Basecamp, and similar information distribution and management systems

• Microsoft Office including Word and Excel

• Multiple content management systems for web development including Drupal, WordPress, and Mango

• Adobe Suite including Photoshop, Premiere Pro, Dreamweaver, Acrobat, and related software tools

Technology
Used

• Reading, particularly ancient history

• Hiking, biking, exploring historic sites, and any time outdoors

• Fiction writing, photography, and visiting historic sites

 

Interests

Volunteer
Activities

• March of Dimes

• Veterans and Military Relief Organization

• Leadership Scotts Bluff / Hoops for Heroes event benefitting children with cancer

Education

• B.A.S. English and Psychology – University of New Mexico I Albuquerque, New Mexico

• M.A. Professional Communications – New Mexico State University I Las Cruces, New Mexico

 

 

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Copyright 2016-2017 Bryan Lindenberger
Contact
Bryan@BryanBerg.net

 

Website design by MK Design House, LLC

 

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