Short articles published initially at LinkedIn on the value of work, ethics, and opinions on practical marketing (as opposed to “guru” platitudes) as well as practical information of use to communications and marketing specialist.

Content marketing in higher education and beyond
If content marketing is so important, why is it still so under-utilized?

Ready to start your own home-based business?
Good! Make yourself useful, and here’s some tips.

You are not paid to work
Many people assume there is value in their long hours, sweat, and toil. There is not.

Your creative team needs a (business) marketing professional
Everyone with amazing skills and talents is in place, so why haven’t we moved the needle?

Is graphic design marketing?
Technical or artistic expertise should not be confused with leadership or results in marketing and communications

Marketing or communications?
What is the difference, and which is more cost-effective for your enterprise?

The benefits of hiring persons with disabilities
Are you serious about ethics, problem-solving, and real outside-the-box thinking?

Free, must have digital resources for marketing managers
This list will get you on the right track for better SEO and returns, without the guru nonsense