Feature story (graduate school) re-purposed for other marketing media and newspaper: graduate success PDF
E-ONE Fire Apparatus
International press releases, web management and blog in WordPress, SEO, video and editing, images and Photoshop, 8-fold increase in social media interaction and reach, 24% increase in web sessions, and plenty of sales calls
Free Spa Day for Cancer Survivors (PDF) Western Nebraska Community College, Staff
Press release, photos, news blog, social media, event planning, and regional news coverage development contributing to an to an increase in program enrollment while national and regional trends were down. The success led to a second cosmetology event at WNCC (PDF) for veterans and regional news coverage while working closely with veterans affairs programs such as Veterans Upward Bound, and after-work voluntarism for a related nonprofit.
Roberto Estrada – Owner of Roberto’s Mexican Food Freelance, Mesilla Valley Business Journal, Las Cruces / Real Estate Weekly, El Paso
From a weekly feature I wrote. News tabloids allowed me the opportunity to develop my own style of soft journalism and content marketing. This story with business owner Roberto Estrada has proven the most popular Online. It’s also a personal favorite.
A Church Reborn Off-Site
Freelance, America Magazine
From story idea and choice of market to final editorial approval, as well as tracking down a priest and a state congressperson for interview, this is a highly exemplative of my overall approach and narrative style in feature writing and Public Relations. I also shot and tweaked the images, first cutting my teeth in Photoshop.
My Brother’s Place Interview with John Gutierrez Freelance, Mesilla Valley Business Journal
Another favorite, it’s always the most fun to create content for a good person and a product I use. I always had a great time at My Brother’s Place, and enjoyed meeting the man behind it.