{"id":674,"date":"2019-05-27T12:53:24","date_gmt":"2019-05-27T18:53:24","guid":{"rendered":"https:\/\/bryanberg.net\/files\/?page_id=674"},"modified":"2022-07-12T06:51:19","modified_gmt":"2022-07-12T12:51:19","slug":"john-gutierrez-my-brothers-place","status":"publish","type":"page","link":"https:\/\/bryanberg.net\/files\/portfolio-writing\/john-gutierrez-my-brothers-place\/","title":{"rendered":"John Gutierrez, My Brother&#8217;s Place"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\"  style='background-color: rgba(255,255,255,0);background-position: center center;background-repeat: no-repeat;padding-top:0px;padding-right:30px;padding-bottom:0px;padding-left:30px;'><div class=\"fusion-builder-row fusion-row \"><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_2_3 fusion-builder-column-0 fusion-two-third fusion-column-first 2_3\"  style='margin-top:0px;margin-bottom:20px;width:66.66%;width:calc(66.66% - ( ( 4% ) * 0.6666 ) );margin-right: 4%;'><div class=\"fusion-column-wrapper\" style=\"padding: 0px 0px 0px 0px;background-position:left top;background-repeat:no-repeat;-webkit-background-size:cover;-moz-background-size:cover;-o-background-size:cover;background-size:cover;\"   data-bg-url=\"\"><div class=\"fusion-content-boxes content-boxes columns row fusion-columns-1 fusion-columns-total-1 fusion-content-boxes-1 content-boxes-icon-with-title content-left\" data-animationOffset=\"100%\" style=\"margin-top:0px;margin-bottom:60px;\"><style type=\"text\/css\">.fusion-content-boxes-1 .heading .content-box-heading {color:#a0ce4e;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .heading-link .content-box-heading,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover:before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .fusion-read-more:hover,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::after,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover.link-area-box .fusion-read-more::before,\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .icon .circle-no,\n\t\t\t\t\t.fusion-content-boxes-1 .heading .heading-link:hover .content-box-heading {\n\t\t\t\t\t\tcolor: #a0ce4e;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .icon .circle-no {\n\t\t\t\t\t\tcolor: #a0ce4e !important;\n\t\t\t\t\t}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button {background: #f97000;color: #ffffff;}.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box.link-area-box-hover .fusion-content-box-button .fusion-button-text {color: #ffffff;}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon > span {\n\t\t\t\t\t\tbackground-color: #a0ce4e !important;\n\t\t\t\t\t}\n\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon > span {\n\t\t\t\t\t\tborder-color: #a0ce4e !important;\n\t\t\t\t\t}<\/style><div class=\"fusion-column content-box-column content-box-column content-box-column-1 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading icon-left\"><h1 class=\"content-box-heading\" style=\"font-size:18px;line-height:23px;\">John Gutierrez, My Brother's Place<\/h1><\/div><div class=\"fusion-clearfix\"><\/div><div class=\"content-container\" style=\"color:#747474;\">\n<h2>Discussion with a Great Entrepreneur and Family Man in Las Cruces, NM<\/h2>\n<p>Originally appearing in the Mesilla Valley Business Journal, April 2012.<\/p>\n<p>\u201cI feel like I own this,\u201d says John Gutierrez, President and sole shareholder of My Brother\u2019s Place, a local establishment known for its green enchiladas, margaritas, and downstairs billiards hall. \u201cBut actually \u2026 my employees own this place. I\u2019m working for them and with them.\u201d<\/p>\n<p>Everyone at My Brother\u2019s Place on 334 S. Main is family. That makes sense. The business goes back three generations within the family, and it began with helping others. John Gutierrez\u2019s grandfather Jes\u00fas Gutierrez arrived from Guadalajara, Mexico around the time of New Mexico\u2019s entry into statehood in 1912. He opened a pharmacy simply called Valley Drug on the corner of Organ and Main Street across from Saint Genevi\u00e9ve Catholic Church.<\/p>\n<p>Back in those days, Jes\u00fas Gutierrez didn\u2019t need formal schooling to work in pharmaceuticals or gain his pharmaceutical license. Experience and good works were enough to pass the board test for licensing without formal schooling. Ralph \u2013 Jes\u00fas\u2019 son \u2013 came from a very different generation. He attended college at Louisiana State University for chemistry, graduating in 1949, and then graduated with honors from the University of New Mexico to obtain his pharmaceutical license. He came back to Las Cruces in 1951 to go into business with his father and start a family.<\/p>\n<p>John Gutierrez is one of five boys and two girls. All of Ralph\u2019s children worked at Valley Drug nearly as soon as they wore pants and tie their own shoestrings, learning a business and work ethic by sweeping floors and servicing customers. \u201cWe grew up in a business-oriented background,\u201d John says, crediting both his father and grandfather for his sense of entrepreneurship. They didn\u2019t earn minimum wage. \u201cIf we wanted a new pair of shoes or a pair of Levis, we had to work for it.\u201d<\/p>\n<p>An ethic of family and hard work was bred and kneaded into John Gutierrez and kneaded into him and his siblings. Everyone prospered, and the community benefited. Meanwhile, Grandpa Gutierrez relocated to a new location in 1965 called City Drug, where My Brother\u2019s Place stands today.<\/p>\n<p>John Gutierrez followed his own path. He went to college and graduated in 1972 with a major in physical education and a minor in history. College graduates this month might be amazed to learn that he landed a job fresh out of college with Las Cruces Public Schools. Still, entrepreneurship was in his blood. \u201cMy father and my brother Steve decided we wanted to remodel this building,\u201d John says, making clear that he had no formal plan. \u201cWe wanted to open some kind of restaurant.\u201d<\/p>\n<p>Over cocktails, John and Steve Gutierrez decided on the name, My Brother\u2019s Place. While the pharmacy remained open, brothers John and Steve Gutierrez opened a Mexican food restaurant on the second level and a steak house on the bottom level. \u201cIt was very successful,\u201d John says. \u201cThis was before chains were common, and we were lucky.\u201d<\/p>\n<p>Now John and Steve were young at the time, only in their early 20\u2019s. They followed their passions as they leased space from their father, and the passion was to create a fun, college pleasing atmosphere for students of New Mexico State University. \u201cWe were twenty-two years old,\u201d John Gutierrez says. \u201cWe wanted to be with the college kids.\u201d 50-cent beers were served from mason jars. They made tables of wood spools donated by the electric company. And somehow, My Brother\u2019s Place worked. Locals flocked to join in the food and fun, and brother\u2019s John and Steve bought their father Ralph\u2019s remaining space, dedicated to pharmacy, between 1981 and 1983.<\/p>\n<p>\u201cWe didn\u2019t have the finances, so we just winged it,\u201d John says. Feeling squeezed out, and seeing his sons\u2019 success, he moved his pharmacy closer to Memorial Medical Center. Something as simple as sharing limited parking space can make for an entirely new directive and the parking lot as My Brother\u2019s Place was full. The establishment was on a roll.<\/p>\n<p>And then tragedy struck.<\/p>\n<p>When we think of entrepreneurs, we sometimes forget about the majority who never made \u2013 the great ideas and passion that just never quite made a go of it. And when we think of the successful ones, we often forget that they are human too. Filled with human frailties. Steve Jobs has been a recent reminder, but it happens locally too.<\/p>\n<p>Steve Gutierrez succumbed after a long struggle to leukemia in 1992. \u201cHe was diagnosed in the early 90\u2019s,\u201d John says at a table, growing distant and misty-eyed at a table far off from the crowd in his restaurant. Bone marrow transplants seemed to have made him better. Life could have gone on. \u201cSteve died in 1992. He went out of remission. It\u2019s going to be 20 years this year. It\u2019s still called My Brother\u2019s Place.\u201d<\/p>\n<p>Today, My Brother\u2019s Place is acknowledged across generations for its food and fun. Green chile enchiladas are the most requested item on the menu. Red chile comes from the Cervantes family of La Mesa, and the margaritas have been voted the best in town multiple times. In fact, there\u2019s even a Margarita Monday that drives business with low prices and is a favorite among the crowd from college-aged to seniors. Aggie Gals, car clubs, and former Raytheon employees are among the various organizations that flock to My Brother\u2019s Place for their monthly meetings. Downstairs, at the premier pool hall, the Mesilla Valley Players\u2019 Association League competes weekly<\/p>\n<p>Speaking of his brother and business partner Steve, John Gutierrez says. \u201cWhat I know, I learned from him?\u201d With that inspiration, and the help of his staff, an adopted family it seems, My Brother\u2019s Place continues to be a hallmark of success in Las Cruces. A fortieth anniversary of the establishment comes in October of 2012.<\/p>\n<p>\u201cI don\u2019t know what else to tell you about this place,\u201d John Gutierrez says as we close our meeting. \u201cIt sure has been fun. Or else I wouldn\u2019t be here.\u201dThis popular Mesilla Valley establishment is located at:<\/p>\n<p>334 S Main Street<\/p>\n<p>Las Cruces, NM 88001-1204<\/p>\n<\/div><\/div><\/div><style type=\"text\/css\">\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .heading-link:hover .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box:hover .heading-link .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-link-icon-hover .heading .icon i.circle-yes,\n\t\t\t\t\t\t.fusion-content-boxes-1 .fusion-content-box-hover .link-area-box-hover .heading .icon i.circle-yes {\n\t\t\t\t\t\t\tbackground-color: #a0ce4e !important;\n\t\t\t\t\t\t\tborder-color: #a0ce4e !important;\n\t\t\t\t\t\t}<\/style><div class=\"fusion-clearfix\"><\/div><\/div><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div  class=\"fusion-layout-column fusion_builder_column fusion_builder_column_1_3 fusion-builder-column-1 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Writing<\/a><div class=\"fusion-clearfix\"><\/div><\/div><\/div><div class=\"fusion-column content-box-column content-box-column content-box-column-6 col-lg-12 col-md-12 col-sm-12 fusion-content-box-hover content-box-column-last content-box-column-last-in-row\"><div class=\"col content-box-wrapper content-wrapper link-area-link-icon link-type-text icon-hover-animation-fade\" style=\"background-color:rgba(255,255,255,0);\" data-animationOffset=\"100%\"><div class=\"heading heading-with-icon icon-left\"><a class=\"heading-link\" style=\"float:left;\" href=\"https:\/\/bryanberg.net\/files\/portfolio-fiction\/\" target=\"_self\"><div class=\"image\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/bryanberg.net\/files\/wp-content\/uploads\/fiction-150x150.jpg\" width=\"150\" height=\"150\" alt=\"Book Cover\" \/><\/div><\/a><\/div><div class=\"fusion-clearfix\"><\/div><a class=\"fusion-read-more\" style=\"float:left;\" href=\"https:\/\/bryanberg.net\/files\/portfolio-fiction\/\" 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class=\"fusion-clearfix\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":3,"featured_media":0,"parent":582,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-674","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>John Gutierrez, My Brother&#039;s Place - Bryan Berg<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bryanberg.net\/files\/portfolio-writing\/john-gutierrez-my-brothers-place\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta 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