Press release, photos, news blog, social media, event planning, and regional news coverage development contributing to an to an increase in program enrollment while national and regional trends were down. The success led to a second event (PDF) for veterans and regional news coverage while working closely with veterans affairs programs such as Veterans Upward Bound, and after-work voluntarism for a related nonprofit.
Freelance, Mesilla Valley Business Journal, Las Cruces / Real Estate Weekly, El Paso
From a weekly feature I wrote. News tabloids allowed me the opportunity to develop my own style of soft journalism and content marketing. This story with business owner Roberto Estrada has proven the most popular Online. It's also a personal favorite.
From story idea and choice of market to final editorial approval, as well as tracking down a priest and a state congressperson for interview, this is a highly exemplative of my overall approach and narrative style in feature writing and Public Relations. I also shot and tweaked the images, first cutting my teeth in Photoshop.