Bryan Lindenberger: Marketing • Communications • Advocacy
Short essays published primarily at LinkedIn on the value of work, ethics, and opinions on practical marketing (as opposed to "guru" platitudes) as well as practical information of use to communications and marketing specialist.
If content marketing is so important, why is it still so under-utilized?
Many people assume there is value in their long hours, sweat, and toil. There is not.
Everyone with amazing skills and talents is in place, so why haven't we moved the needle?
Technical or artistic expertise should not be confused with leadership or results in marketing and communications
What is the difference, and which is more cost-effective for your enterprise?
Are you serious about ethics, problem-solving, and real outside-the-box thinking?
This list will get you on the right track for better SEO and returns, without the guru nonsense
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